Tom Cmajdalka is an internationally recognized marketing and product management specialist who has been responsible for a number of products that many of us have used, including ATI’s Mach 32 chipset and Apple’s QuickTime for Windows. After a stint in the music publishing industry, Tom worked successively for ATI, Weitek, Apple, Intel and Cisco.

Neil Aronson is a sales and market program development strategist with extensive experience with IT firms in the US, Canada and the UK. Neal is the former president of a mass storage company and has developed both international channel marketing and cooperative product development programs for companies larger and small. Neal's the expert you want if your organization wants to expand its marketing program or to transform its intellectual property into an industry standard.