
Basically, there are two types
of business plan:
One is a high-level plan designed to meet the needs of
Boards of Directors, investors or potential purchasers,
who want to understand the growth opportunities for the
company but leave management to deliver.
The other is an operational plan that management will
actually use to run the business.
All too often, management identifies “business plan” with
a high-level plan designed to support fundraising. It then
turns into a sales document, not an operating manual. Rarely
are the stated performance targets ever achieved.
IGNYT recommends that the high-level plan be a summary
of an operating plan Management should be prepared to be
measured against this standard.
IGNYT plans are more like legal briefs than pulp fiction. |