Clients Served

• Oil and Gas • Electric Power Generation • Electric Power Distribution • Power Systems Engineering • Alternative Energy Suppliers

Project Profile

Technical Due Diligence/Alternative Energy

As the energy sector deregulates, the business is breaking out more clearly into three segments: production, distribution and brokerage, and retailing. Energy executives find themselves having to learn how to operate in new competitive environments as the business transforms itself. In this new world where customers can make real choices, energy companies are discovering that marketing goes beyond a few PR programs and lobbying regulatory authorities. Moreover, there is drive to investigate new technologies which can lower costs or improve service levels. Yet, as the Enron crisis so amply demonstrated, transition strategies in the energy sector may carry enormous risk.

In the electric power industry, we assist companies in developing creative strategies for the generation and distribution of electrical energy. We also work with small to mid-sized firms supporting the electric power market through the provision of advanced monitoring technologies, emissions control systems, alternative energy plants, power usage control systems as well as those seeking to develop entirely new lines of business for traditional power companies. Our practice has included provisioning PR & marketing support, market research, technical due diligence, business planning, and valuation services.

In the oil and gas sector, Ignyt has developed tools to help larger firms track their public perception in the media. We have also assisted oil, gas and chemical companies to develop competitive intelligence and regulatory awareness programs, tracking systems for oil and gas discoveries and for the status of drilling rights negotiations around the world.

Ignyt's energy practice focuses on marketing approaches, strategies for the deployment of alternative technologies, and technical due diligence support for spin-off or M&A activities. Our Marketing Opportunities Program is designed to help power producers, transmission and distribution companies to:

• Develop more sophisticated programs for large industrial and business accounts,
• Stimulate demand for reliable electric power, and build support among consumers and regulators for transmission and distribution investments in next- generation infrastructure and monitoring technology, and
• Create and support new, non-traditional business lines such as powerline communications.

Ignyt’s Technical Due Diligence team supports M&A or spin-off programs through the objective evaluation of the real business potential of new technologies and products under development, as well as of the risks posed by potential technology incompatibilities.