A successful growth strategy -- whether based on new product development, acquisitions, or an expanded sales and marketing program -- often depends on a business’s ability to attract new capital. Without adequate financial support, a firm is unlikely to achieve its real potential, while leaving itself vulnerable to more aggressively managed competitors.

Securing the right amount of new investment from a desirable, long-term financial partner on mutually acceptable terms is one of the most important and challenging marketing projects your company will ever undertake. But management is often unfamiliar with the process. Without a clear plan and professional management, it is easy to make the standard mistakes:

• Not planning for a realistic timeframe - as for any major sales    opportunity, a successful closing is likely to take six to nine months

• Underestimating the opportunity costs - while management focuses    on fundraising, they are not running the business.  If the business    does not continue to grow, valuation suffers, investors become more    skeptical, the timeframe lengthens and success becomes more    uncertain.

• Failing to understand how investors will see the strengths and    weaknesses of the firm’s business case and of the management    team itself.

Ignyt’s Corporate Finance team has assisted clients ranging from early stage technology companies to established, publicly traded industrial groups in international markets. Transaction sizes have ranged from $2 million to USD$200 million. Our primary focus is on venture capital and private equity transactions with professional investment groups in Canada and the U.S.  We are also capable of supporting private placements and of organizing successful investment banking relationships. Our investor briefing materials have received many commendations.

We are committed to ensuring:

• that our clients have a clear understanding of the stages of the fundraising process and their timeline,

• that together we have worked out a clear and detailed execution plan with well-identified backup options and rollover dates,

• that our client’s investor briefing and due diligence materials address investor needs clearly, succinctly and completely in a way that maintains our reputation for excellence, and

• that we systematically seek out funding partners who will maintain a long-term relationship and bring real business benefits to our clients.

Our process begins with a brief, intensive diagnosis of the client’s situation, followed by a briefing and written action plan.  For further information, please give us a call to schedule an informal discussion.