Accurate business valuations depend on accurate multi-year business projections. These, in turn, are dependent on a business being able to develop a credible, defensible sales strategy and a set of metrics that can accurately predict future sales.

An Ignyt diagnostic engagement will include a thorough review of your sales processes, and provide a starting point to help you develop an optimal sales strategy and track its effectiveness. Our Sales Resource Planning tools focus on:

Sales Model Development

Ignyt will help you determine what sales model will work best for you in your market, with your resources. Under what circumstances is a direct sales program optimal as opposed to a channel sales and distribution model? When should field teams be deployed and when should sales outreach be conducted via phone? Where should resources be allocated among sales staffing, support, and marketing ancillaries? What kind of territories and quotas are most realistic and most productive?

Sales Metrics Design

Ignyt will help you develop analytical metrics that can help you determine whether your sales model is working and how you measure up compared to your competitors. We will help you learn about lead-to-order ratios, project sales cycle lengths, and optimize your sales efficiency in terms cost, time and effort. As a knowledge-oriented practice Ignyt will help you determine the impact that factors such as customer and market research are having on sales efficiency.

Improved Business Planning

Ignyt's sales planning methodology will help you develop a framework to test ideas and develop contingencies to meet changes in the market before they happen. You can develop defensible multi-year business projections based on realistic data including revenue forecasts, resources requirements and costs.

On a day-to-day basis, our methodology can help you identify problems well before actual sales are affected providing you with an opportunity to respond to market challenges, resource issues or staff problems before they affect your bottom line.