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Technology Industries Practice
 The final aftershocks of the tech bubble collapse
are fading away, and corporate purchasers are beginning
to consider upgrades and new investment. In the near term,
wireless and online entertainment are outperforming. But overall,
the industry is in a consolidation phase that will only be shaken
by a new round of fundamental innovation.
In dealing technology companies, large and small, we
repeatedly encounter two business problems:
- The proposed business rationale
for a particular technology "solution" is generally only loosely coupled with real demand in the marketplace, and
- Gaining critical mass in the marketplace usually requires
significant investment long before any manageable revenue is
achieved.
For a time, the response was "corporate evangelization"...and more venture capital. But for the most part, religious fervour did not translate into positive net income. Precipitous declines in technology valuations, ongoing consolidation in most parts of the business, downward price pressure and the difficulty of protecting intellectual property call for a more pragmatic approach to business management and planning.
Ignyt prefers its clients to follow a strongly customer-centred approach involving:
- An unwavering commitment to detailed, first-hand market research and competitive analysis and a refusal to ignore the obvious lessons learned,
- Innovative pricing models based on ROI guarantees to prospective clients,
- Rigorous, ongoing, scenario-based financial modeling to understand market dynamics, and
- Disciplined management to targets, however low.
We recognize that building real market awareness is often very difficult for technology entrepremeurs. In fact, one of the greatest services we can provide is a straightforward strategic view of your firm from the outside. Together, we will figure out where to go from there.
The
Ignyt team has worked with technology businesses large and
small for over 20 years. We have owned them, advised them and
managed them. We have developed business, sales and
marketing strategies. We have managed sales, marketing, product development and
client support functions. Through our own mistakes, and from our ongoing interaction with entrepreneurs, managers and investors, we have developed a clear sense of where the problems will
be found and what is required to deal with them.
Despite our better judgment, like you, we thrive on the challenges of making new technologies thrive in the marketplace. We have advised both investors and
companies in the course of fundraising. We have evaluated their
technologies, their competitors and their markets. We know
how instill discipline in management teams.
As
always, our focus is on our clients’ success. Preferably
in this lifetime.
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